To cite package ‘IncrementalityTEST’ in publications use:

  Kobayashi V (2026). _IncrementalityTEST: Analyze Incrementality
  Experiments_. R package version 0.1.1,
  <https://github.com/vkobayashi/incrementalitytest>.

A BibTeX entry for LaTeX users is

  @Manual{,
    title = {IncrementalityTEST: Analyze Incrementality Experiments},
    author = {Vladimer Kobayashi},
    year = {2026},
    note = {R package version 0.1.1},
    url = {https://github.com/vkobayashi/incrementalitytest},
  }