# ------------------------------------------------ # CITATION.cff file created with {cffr} R package # See also: https://docs.ropensci.org/cffr/ # ------------------------------------------------ cff-version: 1.2.0 message: 'To cite package "IncrementalityTEST" in publications use:' type: software license: Apache-2.0 title: 'IncrementalityTEST: Analyze Incrementality Experiments' version: 0.1.1 doi: 10.32614/CRAN.package.IncrementalityTEST abstract: Tools for calculating commerce metrics, pairing treatment and control results from A/B testing experiments, estimating incremental effects, and quantifying uncertainty with Student's t and nonparametric bootstrap confidence intervals. Includes validation helpers, a high-level analysis workflow, and compatibility functions for the original package interface. authors: - family-names: Kobayashi given-names: Vladimer email: vladimer.kobayashi@gmail.com orcid: https://orcid.org/0000-0001-9285-9274 repository: https://vkobayashi.r-universe.dev repository-code: https://github.com/vkobayashi/IncrementalityTEST commit: 0c196c69ac26b87d5bace3410e5d5c50c0e033f1 url: https://github.com/vkobayashi/IncrementalityTEST date-released: '2026-07-30' contact: - family-names: Kobayashi given-names: Vladimer email: vladimer.kobayashi@gmail.com orcid: https://orcid.org/0000-0001-9285-9274