To cite package ‘IncrementalityTEST’ in publications use:

Kobayashi V (2026). IncrementalityTEST: Analyze Incrementality Experiments. R package version 0.1.1, https://github.com/vkobayashi/incrementalitytest.

Corresponding BibTeX entry:

  @Manual{,
    title = {IncrementalityTEST: Analyze Incrementality Experiments},
    author = {Vladimer Kobayashi},
    year = {2026},
    note = {R package version 0.1.1},
    url = {https://github.com/vkobayashi/incrementalitytest},
  }